If you think you’re a professional and yet, you are still not on LinkedIn, let’s face it: you practically don’t exist through the eyes of recruiters who rely on LinkedIn as a primary source to discover outstanding talents. In such a vast and competitive market, it is crucial to make yourself known to hiring managers and recruiters. With that, the easiest way is to continuously update and optimize your LinkedIn profile. However, when we talk about maintaining your LinkedIn profile, it does not mean you can just update your profile information, upload your resume and call it a day. So, what is it that your LinkedIn profile really needs?
To ensure that you stand out as a potential candidate, you should be giving your profile some pazzazz by uploading different media, make interesting personal blogs, and updates on your previous experiences. This will not only show your effort to groom a professional online appearance but also make your profile more appealing and attractive. On that note, we have listed down for you what recruiters want to see on your LinkedIn profile!
This is of primary importance as it basically categorizes what you are as a professional. Your headline is where the keywords you choose are crucial for when recruiters are searching for potential candidates. You can be a writer, coder, social media enthusiast, gamer, or others so to ensure that the recruiter notices, list down at least 3-5 titles for yourself in the headline that you want to be known for most.
Professional yet Friendly Profile Photo:
Your profile photo shows a thousand words and is the first thing recruiters see. Hence, choose a picture that gives off a friendly and approachable vibe while still looking proper. On top of that, ensure that your photo is HD and not some janky picture of you take on a Nokia that’s blurry with terrible lighting.
An Appealing Summary
Some may disregard the summary and basically rewriting their resume but in paragraphs form. However, your summary should be more human-sounding where you tell your story, your interests, and expresses who you are as a person in the most appealing way.
When filling up your career history, don’t forget to give a brief explanation of your accomplishments and the tasks you carried out there. This speaks volumes compared to an empty career history as it will give them a better idea of your experiences and skillset.
There’s a limit to how many skills you can list down so choose the most important ones that are crucial to your dream job. At the top, you should highlight the skills most relevant to you and have your close professional circle validate them for you.
You can stand out from other by adding media to your profiles by posting images, videos, presentation, or others. Aside from that, you can also link websites that recruiters can go to to check out your work such as your E-Portfolio or any other platforms you’re responsible for.
Above all else, ensure that what you have in your LinkedIn profile does not contradict what is written in your resume. It’s good to hype yourself up and sell yourself online but lying is just a recipe for disaster, especially if it can affect your career. Remember that LinkedIn is not meant to be used as a substitute for a CV, instead update it frequently like you would on your other social media platforms. Instead of doing it to gain likes and followers, LinkedIn benefits you in the form of new job opportunities and networking with big companies/senior executives. This makes LinkedIn the perfect tool to help you find a job!